Observations

Tonight I’d like to share three of my very recent observations.

The first one is about a re-launched TV channel, called “Challenge” , the former Family channel in British Television. It broadcasts a variety of past TV games such as Bullseye, Fort Boyard, Classic Who wants to be a millionaire but also Takeshi’s Castle. I’m quoting from the official website:

“Challenge is the home of playalong TV and is the ultimate destination if you want game show entertainment. We offer cult shows, world famous quiz formats, innovative new game shows and superb TNA Impact Wrestling action.”

To my surprise, the logo is so close to 8bit design aesthetic: fluo antithetical colours, projected text, geometrical letters based on squares (bits), cartoonesque layout.

Secondly, guess what the tunes of Challenge are based on: chip sounds! Unfortunately I cannot find their commercials on YouTube yet, but as soon as they upload something, I’ll edit my text. A cult/retro game related channel combined with chip aesthetics.

…Which brings me to my second observation. Cathedral city Chedds cheese latest TV ad. A rat with an eye patch and a sheepdog, resembling to Sir Didymus and Ambrosis characters from 80s’ movie “The Labyrinth” respectfully, challenge two school kids to a musical statues dance:

And yes, yet another chiptune. Rumour has it that it’s a sample from Rusko’s Sub Focus remix of “Hold on”:

Listen at 1:34, similar melody, transposed, delaying the last note. A retro theme – inspired by the Labyrinth – combined with chip sounds.

I’m quite interested to see how chip music will be further incorporated to popular culture, and how many more creative ways people will use it.

—————————————

My third observation is about genre formations. I went to Oxfam in Summertown the other day, and I had a look at the vinyl discs session where I discovered a new music category: “Interesting and Unusual”. This is where I found two discs, Manos Hadjidakis “Lilacs from the Dead Land” (1962) and Skyriana Tragoudia ( Folk songs from Skyros island) (1986). I suppose Oxfam didn’t want to have a “miscellaneous” genre, so they used “interesting and unusual” which is more marketable.

 

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